
Choice of Champions
A massive 60 kilometer solo effort from Lidl-Trek's Mads Pedersen, powered by his ELEMNT bike computer, secures a historic third victory at Gent-Wevelgem.

Choice of Champions
A massive 60 kilometer solo effort from Lidl-Trek's Mads Pedersen, powered by his ELEMNT bike computer, secures a historic third victory at Gent-Wevelgem.
Advantage by design
Every detail of the sleek, smart, and powerful ELEMNT BOLT GPS bike computer is designed to keep you ahead. Its aerodynamic design, intuitive mapping, and targeted training features help optimize your performance.
$1 for your
first month€1 for your
first month£1 for your
first month¥150 for your
first monthWahoo X offers personalized, science-backed workouts using your unique Power Profile to target your strengths and weaknesses. With cross-training options and engaging content, you'll stay motivated, improve performance, and enjoy the journey—all at a great value.
Kick into Zwift
Now starting at $499.99!
Now starting at €499.99!
Now starting at £579.99!
Now starting at $899.95!
Now starting at $919.99!
Now starting at ¥99,000!
Simplify your indoor training experience with KICKR CORE Zwift One and Zwift Click & Cog, enabling virtual gear shifting and offering seamless compatibility with most 8-12 speed bikes.
What are you shopping for today?
Your Ride. Your Choice.


Ride epic
Navigate your most epic rides with the powerful new ELEMNT ACE GPS bike computer. With touchscreen convenience, a super-sized display, and ride intelligence that takes care of the details, it simplifies the adventure ahead so you can just ride.


Run Free
Minimize distraction and maximize the realism of running indoors with KICKR RUN. Our smart treadmill brings cutting-edge technology and innovation to make running indoors more immersive and entertaining than ever before.
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